Sponsorship in sport: the prospects and perils

Join us for this special UTS breakfast event to be held at the Sydney Cricket & Sports Ground Trust at Moore Park, looking at the issues of sponsorship in sport.

Join our distinguished panel as they tackle the major issues of sports sponsorship including athlete representation; social media; the impact of brand and corporate influence on sport; and the risks. The panel will look at what is happening in the sector both here and overseas, and offer their insights on these themes and more, which is sure to provide a lively debate.

Moderating our panel discussion will be Sam Squiers. Sam is an award winning sports reporter and presenter for Channel 9 and the founder of Women in Sport website Sportette. A UTS Journalism Alumnus, Sam has reported on some of sport's biggest events both nationally and internationally and has featured on Getaway, The Footy Show and Wide World of Sports.

Panel members

  • Andrew Condon: Director and Head of Marketing at Gemba, where he leads the Entertainment Marketing working with many of Australia’s biggest and best brands to shape, manage, and leverage their investments in sport and entertainment. Andrew is one of Australia’s most experienced sport and entertainment practitioners, recognised through his inclusion in B&T Magazine’s Top 40 under 40 marketers in 2012. He co-founded M&C Saatchi Sport and Entertainment Australia, and through a combination of agency and client side roles has worked with many high profile organisations including: Lion, Toyota, Coca-Cola, Telstra, Qantas, IAG, Commonwealth Bank and PepsiCo.
  • Francois Carrillat: Associate Professor and Deputy Head (Research) of the Marketing Discipline Group at UTS Business School. Francois specialises in the study of consumer behaviour and is particularly interested in how sponsorship of sports, events, individuals, and causes, along with celebrity endorsements, influence consumers’ perceptions of brands and corporations. 
  • Luke Bould: Head of Commercial at Football Federation Australia (FFA). Luke has worked in the sport and entertainment industry for the past 20 years across four continents. He has extensive experience in creating value through commercial partnerships, hospitality, licensing, and venue media businesses. Prior to joining FFA, he built Australian cricket’s commercial program through a single-minded customer focus, creating fan engagement and sponsor value in an uncluttered brand environment.

Swimmer wearing a UTS swim cap